Hello there you! Here you will find stuff about living a creative life in country Australia. I am an illustrator who also creates, takes photos, faffs, teaches & hosts workshops. Watercolour, collage, colour, cheese, salads, travel, collecting, & dreaming make me ridiculously happy. And gardening. And op-shops. And art supplies. And the word serendipity. And you reading this. Oh and so you know, all the art & photos you see on here are done by me!

Friday, 11 January 2019

The Breadtag Manifesto

THE BREADTAG MANIFESTO!

And finally... it has been written! The big reveal, revealed.

OBJECTIVES FOR THE PROJECT -

ENVIRONMENTAL ASPECTS

To draw attention and awareness to the overuse and dependance of single use plastics.
To educate and inform about the use of single use plastics.
To take breadtags out of circulation and possible entry into the environment, as land fill, or pollution in streams, rivers, oceans, etc. This also prevents them from possibly being swallowed by wildlife.
To link to other programs, awareness campaigns, projects, websites etc that educate and facilitate awareness of environmental pollution, garbage, reducing/reusing/recycling.
SOCIAL ASPECTS
To create networks, connections and access to others interested in environmental, creative and imaginative projects and programs. People connecting with other people!
To create a community of people with shared ideas and interests, promote interaction and the sharing of their stories and their own adventures/reasons/ photos/art of how they are incorporating The Breadtag Project into their lives.
To encourage mindfulness, awareness and observation in our everyday lives. To notice the simple small things around us. For those involved in the project to share this awreness.
To encourage dialogue between people with in all aspects of The Breadtag Project.
To encourage research, learning, education and knowledge of the world around us, from the smallest objects, the microcosm, to wider implications and ideas, the macrocosm.
ART AND CREATIVE ASPECTS
To promote and support creating art, stories, and other creative endeavours using breadtags as inspiration.
To create a community of creatives sharing their creating process and facilitating interaction between creatives. Networking to share ideas, mediums, potential projects and collaborations between them.
Strengthen and nurture problem solving and imaginative, creative thinking.
To give opportunity for artists/creatives to exhibit and share their work with broader community.
To use art/creativity to assist in the supporting wellbeing and mental health.
To encourage ‘thinking outside the box’ and seeing potential and inspiration for creating in small things as well as large scale ideas.
To facilitate and spark creative ideas, artworks, stories etc.
MENTAL HEALTH AND WELL BEING ASPECTS
To draw attention to and promote discussion on mental health and awareness of the importance of mental well being.
To create a means of making mental health and its many aspects, as well as mental well-being discussion/talk acceptable and regular part of social interactions, whether in real life or in traditional or social media forums. ‘Normalising’ and overcoming stigma attached to these issues.
To create a platform for people to share their stories and experiences with mental health and wellbeing experiences, thoughts, beliefs, and advice and strategies.
To draw attention to the way COLLECTING, and ordering objects can be part of a means of creating order and sense of story, identity and wellbeing. Encourage this and/or art and creating as means of therapy and strategies to encourage good mental health and wellbeing.
OUTCOMES FOR THE PROJECT
To achieve the objectives of THE BREADTAG PROJECT, there are many outcomes possible.
However, there are 3 main key OUTCOMES that are being pursued. Within these 3 main outcomes, are opportunity for smaller, integrated events, happenings, publications etc.
It is anticipated that these outcomes will be staggered, and work to scaffold, support and nurture each objective of the project.
1. ART EXHIBITION/ EXHIBITIONS
These exhibitions/exhibition will include art/illustrations/installations from numerous invited artists and creatives, as well as a curated group of participants. All artworks will feature breadtags in some way, as inspiration, theme, focus, medium, or direct subject.
The exhibition will be supported by having an ONLINE virtual exhibition, to be shared on social media, etc.
In addition/or as part of this exhibition, I am collecting breadtags from as many countries as possible, and
trying to get as many types as possible. I am collecting what I hope will be the worlds most comprehensive collection of plastic breadtags. As public awareness campaigns grow and momentum about single use plastic and their devastating affect grows, I am hoping that one day breadtags will be a thing of the past, as more environmentally friendly alternatives are found. As such, these tags will potentially become endangered, sentimental items from the past. So the collection may become not only a comment on their prevalence NOW, but potentially a historical repository of these items.
Also, all packaging used to send me breadtags is being recycled, re-used or filed and used as medium for other artworks/installations.
2. PUBLICATION OF A BOOK
This book will have contributions from people all over the world, and contain many fantastic aspects of collected during THE BREADTAG PROJECT.
3. THE ATTEMPT /BREAKING OF A WORLD RECORD
This is as yet still in idea formulation… but it is a natural use of all the many thousands of breadtags collected.
It is anticipated that the publicity and awareness that such an attempt would give THE BREADTAG PROJECT, would give huge opportunity for promoting the core OBJECTIVES. This would happen through media and word of mouth. The BREADTAG PROJECT community will assist in this.
As such, the amount of tags amassed would be used to demonstrate how small things can create something huge over time.
CONCLUSION OF THE WORLD RECORD ATTEMPT -
At the conclusion of the attempt, the tags will be shipped to Africa, to a charity that provides wheelchairs for those in need. This is done by having the tags recycled and the money raised used to purchase wheelchairs.
However, any tags requested to be used for community artworks or other worthwhile projects will be distributed as required.

AND IN CONCLUSION…

Only 6 months into THE BREADTAG PROJECT, it seems that the project is gaining momentum, and achieving its objectives.
Many creatives have sent me images and artworks, messages and letters of things they have drawn, painted, photographed, sewn and made because of this project. These creatives are sharing their creations on their own platforms, and are continuing the cycle of awareness, and the objectives of the project. Fabulous recoprocity!
I receive packages, boxes, buckets, letters parcels almost EVERY DAY from all over Autralia and the world, with breadtags and often with the stories of where they were found and how. These project participants usually have involved family, friends, school groups, sport teams, businesses, and other people intheir community to help them collect their stash. And so it grows!
I am also sent images of breadtags in situ, of donation boxes people have made, of how people are reusing breadtags, of their own collections. People are becoming AWARE of small things, creating, sharing, connecting, thinking.
I have been privileged to have people share stories of how the project has helped them find purpose, feel good about themselves, find reason, and share anecdotes of emotional, sad and funny, regarding breadtags.
On a personal level I am beyond amazed at how the project is touching lives, and has become part of my own journey.
It is with the support and faith that others have in me - and this project - that propels me to push beyond my own boundaries, anxieties and fear of failure to achieve the OUTCOMES of the project.

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